In this week’s episode of the SIMPLE brand podcast, I talk with Ann Handley, author ofEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content!Ann’s the Chief Content Officer for MarketingProfs which educates more than 600,000 marketers around the world. Her book - Everybody Writes - has been considered the bible for marketing writing for close to a decade.  Ann recently expanded and revised the book to update it on how marketing, content, writing, and audience mindset have evolved since the first edition.Some of the topics we discuss include:How marketing and writing have evolved over the past nine yearsHow to build a strong writing habitWhat prevents most people from writing “that big thing” they want to writeAnn’s framework for consistently creating ridiculously good contentCrafting and evolving your brand voiceHow we should approach AI in our writingRESOURCES FROM THIS EPISODE:Ann’s websiteAnn’s book - Everybody Writes: Your Go-To Guide to Creating Ridiculously Good ContentAnn’s newsletter - Total ANNARCHYMarketingProfsMarketingProfs 2023 B2B Marketing Forum