Financial brand marketers are in the communication business, so everyone has to flex their writing chops at some point. Yet, for one reason or another, many people believe they don’t have what it takes to create quality written content.

But as Ann Handley, author of Everybody Writes, pointed out, you don’t need to be a brilliant writer to communicate value to your customers. You just need to be authentic.  

Join us as we discuss:

- Marketing transformations that inspired Ann to update her book (7:20)
- Her three-step formula for creating quality content (14:48)
- How to differentiate yourself in an expertise economy (22:28)

Check out these resources we mentioned during the podcast:
- Ann Handley
- Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content
- Ann Handley Newsletter

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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