In this week’s episode of the SIMPLE brand podcast, I talk with Carmine Gallo, author of The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman! I’m doing something a little different with this interview. I’m releasing it as a 2-part series. My interview with Carmine is jam-packed with so many lessons on improving your communication that I don’t want you to get overwhelmed by having to digest it all in one listen. My hope is that splitting it up makes it a simpler listen for you.Some of the topics we discuss include:Learning to write well is actually hardNo matter your skills, you need to constantly be growing in themUsing metaphors is a powerful tool for helping your communications resonateThe questions to ask before you start to invest in customer service technologyDeveloping great writing and communication skills are valuable for all of your employees, no matter their role or functionWhy Jeff Bezos banned PowerPoint in Amazon meetingsFocusing on the “big idea” first will help your audience more easily buy into your messageHow “simple is the new superpower”For your communication to be effective, write for an 8th-grade-level audienceUsing short words helps create simple, and more powerful, communications RESOURCES FROM THIS EPISODE:Carmine's websiteCarmine's book - The Bezos Blueprint: Communication Secrets from the World's Greatest Salesman