32 min listen
Introducing the Content Strategy Pillar of the Digital Shelf Playbook with Anu Bliss, General Manager, eCommerce Practice, The Emerson Group
Introducing the Content Strategy Pillar of the Digital Shelf Playbook with Anu Bliss, General Manager, eCommerce Practice, The Emerson Group
ratings:
Length:
45 minutes
Released:
Feb 14, 2022
Format:
Podcast episode
Description
Welcome, everyone, Peter Crosby, executive director of the Digital Shelf Institute here. Welcome to the 7th webinar in our 10-episode Digital Shelf Playbook Series, and the first of 2022. Continual optimization of the product page is the holy grail of driving discovery, conversion, and brand impressions and loyalty in this digital-first age. But in reality, you can’t optimize everything at all times. Choosing where you place your investments and doing it efficiently and with transparency takes a strategy. And that’s where we are focused today in the Digital Shelf Playbook, featuring of course Lauren Livak, Director of the Digital Shelf Institute and driving force behind the playbook, and our special guest, Anu Bliss, General Manager of the eCommerce Practice at The Emerson Group.
Released:
Feb 14, 2022
Format:
Podcast episode
Titles in the series (100)
Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball: Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe Cicman and Allen Bonde have issues their 2020 Predictions for B2B Commerce, and the panel weighs in. Featuring Peter Crosby, Rob Gonzalez, and Justin King. by Unpacking the Digital Shelf