40 min listen
Building the most impactful consumer products company of the next century, with Arturo Aranda, Director of Brands, Brand Central at Thrasio
Building the most impactful consumer products company of the next century, with Arturo Aranda, Director of Brands, Brand Central at Thrasio
ratings:
Length:
40 minutes
Released:
Aug 30, 2021
Format:
Podcast episode
Description
Thrasio often gets lumped into the “Amazon seller aggregator” category. But when you talk to them, that’s just the how. Here’s their mission:”to be the most impactful consumer products company of the next century.” A key part of achieving that mission is creating and expanding thousands of global brands at scale. The man in charge of that part of the mission is Arturo Aranda, who brings his experience leading creative at BBDO, Facebook, MRM/McCann, working with some of the biggest brands in the world. Rob and Peter dug into what it takes to do brand building at the scale and speed of a Thrasio, and what it means to the company’s overall mission.
Released:
Aug 30, 2021
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf