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Is ABM a fad or here to stay?  We’ll ask one of the godfathers of ABM…

Is ABM a fad or here to stay? We’ll ask one of the godfathers of ABM…

FromSales Pipeline Radio


Is ABM a fad or here to stay? We’ll ask one of the godfathers of ABM…

FromSales Pipeline Radio

ratings:
Length:
25 minutes
Released:
May 17, 2017
Format:
Podcast episode

Description


Some of the points Matt and Sangram are covering:
In case some listeners have been living under a rock, what is account-based marketing and why does everyone in B2B need to know about this trend?
Tell us about the Terminus technology. What problem does Terminus solve for its customers?
Terminus just raised its Series B of $10.3M (total funding to date about $20M with Seed + Series A) can you tell us about the process and what you've learned working with VCs and angel investors?
In 2016, you wrote "Account-Based Marketing for Dummies", launched #FlipMyFunnel, and were named to the Direct Marketing News 40 Under 40 list. You helped build a category for ABM. What can you tell your fellow entrepreneurs about product-market fit and the importance of being part of a larger community in your industry?
Terminus has won a ton of awards. #1 Best Place to Work from the Atlanta Business Chronicle in 2016. Startup of the Year in 2016 and 2017 from the AMA Atlanta, #1 in Employee Appreciation from the AJC and #3 for its Top Workplaces. What's your secret to building such a great company?
What's next for you and Terminus?

BONUS:
Terminus just announced their Series B and Top 45 ABM Superheroes .
Released:
May 17, 2017
Format:
Podcast episode

Titles in the series (100)

We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.