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Ep 192 | (Special Keynote) From 0 To Community In 4 Weeks: A Strategy That Even Your CFO Will Love

Ep 192 | (Special Keynote) From 0 To Community In 4 Weeks: A Strategy That Even Your CFO Will Love

FromB2B Community Builder Show (formerly Chief Executive Connector)


Ep 192 | (Special Keynote) From 0 To Community In 4 Weeks: A Strategy That Even Your CFO Will Love

FromB2B Community Builder Show (formerly Chief Executive Connector)

ratings:
Length:
43 minutes
Released:
Sep 26, 2022
Format:
Podcast episode

Description

In 2020, we launched a community as a service to our client that led to $40M in revenue in year 1, and it has only gotten better since.But we were lucky to have a C-Suite that was willing to endure a 6 month period where it wasn't clear the community would yield business results.So we took a closer look at what really made it work to see if there was anything we could do to speed up the positive feedback loop.That's when we realized most of the value originated from 25 super-members, and it completely changed the way we approach a community launch. We realized that:IF we can sprint to activate a nucleus of 15-25 members, THEN the positive outcomes of community will produce business results faster,SO your C-suite can't say "no"!By the end of 2021, we figured out how... and to top it all off, it pays for itself on the front end!It is simple strategy of creating a cohort based online class to bring your tribe on a journey together, unite them, and then continue to nurture them/add value by making them the heroes of the community.In this session, you'll learn:- what we did to launch the year 1 $40M community (this was just direct attribution!)- how to incorporate an online cohort to accelerate the results of your community (and have the launch pay for itself!)- what are the next steps once the 4 weeks are over and it's time to make sure you keep engagement up in your community (everyone's biggest issue!)Time make community available to everyone!SIGN UP FOR THE NEXT COHORT THAT WILL TEACH YOU HOW TO DO THIS YOURSELF AT https://bethestage.live/bootcamp/Use Coupon Code: B2BCB as the coupon code (good through) 10/01Support the show
Released:
Sep 26, 2022
Format:
Podcast episode

Titles in the series (100)

Nothing decreases the cost of acquisition and lifetime value of clients like a network of great relationships, and the ultimate version of that is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists. You'll learn that community building doesn't live in a vacuum. It has to coexist with a problem you are trying to solve, a category you are in (or better yet, designing yourself), and the culture you are building inside your organization. THE GOOD NEWS building up to it can have many short-term wins on the way, as long as you are strategic about it. This show will provide you the strategies you need to accomplish the ultimate goal of building a community around your business, and provide abilities to connect with experts in the disciplines needed to build a profitable company where ownership, employees, and clients genuinely like each other.