If you aren't building a community, you're building a commodity, but without a great corporate culture, you won't be able to do it.Therefore, when I realized Melanie wrote the book on Conscious Culture I couldn't wait to dive in for you!This is a great conversation about why a great corporate culture will move the needle for you, how others are doing it, and what you can do to start building a great culture in your company.Eric is speaking at the Bad Ass Business Summit coming up, people like him are why I'm going back, and that's why I'm dedicating a mini series on the show to the upcoming 2022 version that's happening in  Ft Worth, TX on September 22-24. If you hear this and you DON'T want to come to the Bad Ass Business Summit...  you're weird.  There. I said it!Hope to see you there!https://badassbusinesssummit.com/Connect with Melanie on LinkedInSupport the show