You hear big brands going through "digital transformation" and "doubling down on social media", but that often rings false to traditional service businesses (like insurance, financial services, construction, etc.). THEREFORE I brought you something you will need to see to believe.Al Nicoletti (attorney) and Jesse Lane (general contractor) have recently both told me they are getting so much work, they are referring it away or just turning it down, and the secret to their success has been SOCIAL MEDIA CONTENT with a few key strategies in mind.In this episode, we asked Al and Jesse about:- How Jesse is leveraging YouTube and Google to turn down $10M+ in business per quarter-How Al has started his own business barely a year ago and has capitalized on social media to grow beyond his original area of practice- What other service-based businesses that traditionally acquire clients through referral and networking can do to grow so fast!These two guys are not just brilliant business strategists, they're also super fun guys to be around.  Don't miss your chance to pick the brains of Al and Jesse! Don't forget to connect with Al!On LinkedIn: https://www.linkedin.com/in/attorneynicoletti/ Follow him on Facebook: https://www.facebook.com/flattorneynicoletti/Follow him on Instagram: attorneynicolettiSubscribe on his Youtube Channel:  https://www.youtube.com/c/alnicolettiWork with him: https://alnicoletti.com/ Don't forget to connect with Jesse!On LinkedIn: https://www.linkedin.com/in/jesse-lane-9783a2b8/ Follow him on Facebook: https://www.facebook.com/jesselane123 Follow him on Twitter: Jesselanetv Follow him on Instagram: JesselanetvSubscribe on his Youtube Channel: https://www.youtube.com/jesselanevlogs Work with him: https://www.jlaneconstruction.com/ Connect with ME!  Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Al & Jesse" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)