7 min listen
How ABM Campaigns can Fail When You're Not Using Intent Data
FromSmartBug on Tap
ratings:
Length:
12 minutes
Released:
Jun 14, 2022
Format:
Podcast episode
Description
On this episode of SmartBug on Tap, Hannah Shain discusses the topic of Intent Data. Intent data is a major factor in our marketing strategies, especially when it comes to ABM. Here are a few thoughts on how you can work with a data provider to pull in buying intent insights into your CRM and run plays for both sales and marketing.
Released:
Jun 14, 2022
Format:
Podcast episode
Titles in the series (100)
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