Printed content is generally complete when it's published.    But websites are different. Because they're not 100% final when they go live. Pages will be added or removed. And design and functionality will be changed, as needed.     So, while you want it to be as perfect as possible at launch, your website is meant to be an evolving, improving creation. And to foster this kind of growth driven design, you need to know what's working and what's falling short of expectations.    That's where analytics come in handy. On this episode of SmartBug on Tap, I outlined several tips for using analytics to ensure your website is high performing.    What we talked about: What analytics you should actually use Google Analytics, HubSpot, Heatmaps How often you should run analytics What metrics you should look at   Check us out on Apple Podcasts here. And if you don’t use Apple Podcasts, here’s an alternative link.