How Marketers Should Prepare Their Sales Teams for a Campaign Launch

Why Sales Enablement Matters to Marketers: On today’s episode of , I’m sharing how you can utilize your marketing team to enable sales. Many people assume sales enablement is strictly a job for sales managers. This is wrong! There’s one trick you can use to sell efficiently at a higher... by SmartBug on Tap

7 min listen

Why Channel Partner Leads Cost Less and Close Faster: Watching a new qualified lead come in is a beautiful thing, because it's a validation of our marketing efforts and our market fit. After all, you can have the best product or service in the world. But if it doesn't solve a real person's problem, good... by SmartBug on Tap

7 min listen

6 Tips for Overcoming Writer’s Block: We've all been there. You sit down to write and…nothing. Whether it's a blog post, an e-book, or sometimes even an email, writer's block can affect us all. If you're up against a deadline and just can't get your words down on paper, I have some... by SmartBug on Tap

5 min listen

Using PR to Boost the Success of Your Content Marketing Program: In this episode of I’m talking about why and how you can use PR to ramp up your content marketing program. Many organizations make the mistake of thinking that a content marketing program fits into the same bucket as public relations. But the thing... by SmartBug on Tap

7 min listen

Unlocking the Marketing Power of Sales Call Recording: When most of us think of “call recording,” we think of sales. But call recordings provide an incredible inside scoop on buyers, one we’d never be able to find through any other type of research. So, why aren’t marketers using them? This... by SmartBug on Tap

13 min listen

How Sales Teams Should Be Using Buyer Persona Research to Help Them Close More Deals by SmartBug on Tap

13 min listen

How to Improve a Lackluster E-book Campaign: Marketers typically view e-books as a critical part of their marketing strategy. Yet most marketers don't build or promote the material in ways that really maximize their impact. By not properly promoting their resources, marketers are missing out on... by SmartBug on Tap

6 min listen

You Don't Want to Miss This Session at INBOUND 2019: Last week we kicked off our Countdown to INBOUND series. This series is designed to give you the inside scoop on all things INBOUND. We’re here to help you decide things like which sessions to attend, to help you really get the most out of your time... by SmartBug on Tap

9 min listen

We’re Headed to Boston for INBOUND 2019. Are You?: On this episode of we kicked off our Countdown to INBOUND series. INBOUND 2019 is right around the corner, so we’re hoping this series will provide you some inside scoop to the world’s most remarkable business event hosted by... by SmartBug on Tap

10 min listen

The 4 Post Website Launch Mistakes You Might Be Making: We talk to so many marketers who think their website is a “set and forget” project. But this could not be further from the truth. Your website is like a living, breathing, organism that needs constant tending. There are four big... by SmartBug on Tap

6 min listen

6 Ways Marketing Can Help Sales Succeed with Sales Enablement: Sales and marketing are two different departments with the exact same goal, but they’re incredibly different animals with different perspectives and approaches. The solution for better alignment? Sales enablement. Sales enablement is about closing... by SmartBug on Tap

6 min listen

Going All-In With Reliable Data by SmartBug on Tap

10 min listen

Using Digital Strategies to Boost Your Trade Show Marketing Efforts: On today's episode of I’m talking about how you can maximize your trade show marketing efforts by actually incorporating digital strategies. During an era where nearly every marketing innovation is digital, there is still one traditional mainstay I... by SmartBug on Tap

8 min listen

How to Use a Content Strategy to Grow Your Organic Search: If you're already writing SEO-optimized, persona focused content, and if you're publishing that content on a regular basis and creating detailed newsworthy updates that Google's going to love, then the tips I'm going to share with you in this episode... by SmartBug on Tap

10 min listen

4 Tips to Mastering SEO Basics: On today's episode I want to talk about SEO basics. That’s right, we’re talking search engine optimization. I've actually found that a lot of people can get a bit confused about the basics of SEO, so today, I'm sharing 4 beginner tips to help... by SmartBug on Tap

6 min listen

The Basics of a Paid Media Strategy: A paid media strategy has a ton of moving parts and decisions to make. For the best performing campaign possible, I put together 3 aspects for you to keep in mind as you formulate your plan. In this episode, I walk you through the 3 aspects and give... by SmartBug on Tap

4 min listen

Countdown to INBOUND 2019: Why We Want to Know More About the Customer Revolution: If you've looked at the agenda for this year's conference, the first thing you probably noticed is that there are literally hundreds of sessions to choose from. Unfortunately, that means it's simply impossible for you to attend all of these amazing... by SmartBug on Tap

7 min listen

Being Intentional About Your Marketing Efforts: I expend a great deal of energy simply trying not to react. See, I've learned the hard way that, if I react, when the dust settles, my reaction didn't properly represent my intentions. It's when I've allowed myself to react quickly that I've regretted... by SmartBug on Tap

5 min listen

The Best Content for Each Stage of the Buyer’s Journey — And How to Deliver It: There's one kind of question that frequently comes up when I'm doing webinars or in-person presentations: What kind of content belongs in each stage of the buyer's journey? In this episode of , I’m talking about what kind of content you should use... by SmartBug on Tap

6 min listen

The Importance of Internal Marketing: On this episode of I’m talking about the importance of internal marketing. You’re probably thinking, "Seriously? I have a big enough job already marketing to prospects, customers, investors, and job candidates. Do I really need to... by SmartBug on Tap

6 min listen

How Marketers Should Prepare Their Sales Teams for a Campaign Launch: On this episode of , I’m talking about how marketers can better prepare their sales team for a campaign launch. And since my role oversees both marketing and sales, this topic is near and dear to me. As you can imagine, our internal sales and... by SmartBug on Tap

8 min listen

Episode 0 by SmartBug on Tap

8 min listen

5 B2B Lead Gen Tips to Meet Your Goals This Quarter: It’s the start of a new year, a new decade, and a new quarter. Not only is it a better time than ever to start fresh, but you likely have a new set of goals that you need to work toward. On today’s episode I share my five favorite B2B lead... by SmartBug on Tap

7 min listen

Countdown to INBOUND: How You Can Get a Year’s Worth of Marketing Education in Just 3 Days: This is the last episode in the Countdown to INBOUND series. Why? Because INBOUND 2019 is here! Thousands of marketers are gathering in Boston this week for three days of sessions, workshops, keynotes, and vendors. Basically,... by SmartBug on Tap

9 min listen

3 Ways Marketing Teams Can Help Shorten Sales Cycles: Inbound marketers today are armed with a serious amount of data. And that data can be used to help a sales team close deals faster. In this episode of I covered the three main ways I like to approach this challenge: segmentation, personalization, and... by SmartBug on Tap

7 min listen

Advanced Persona Development — How to Use Customer, Negative, and Micro Personas: You probably know how important it is to use buyer personas. But your work doesn’t end there. It's actually really important to consider customer personas, negative personas, and micro personas. Each of these personas can be helpful when it... by SmartBug on Tap

7 min listen

How to Optimize a Website for Local SEO: Did you know that almost half of all Google searches are local? People are constantly searching for information that’s relevant to their needs, and most people are looking for something close to their home or work. Therefore, if you’re not... by SmartBug on Tap

5 min listen

The 15 Questions You Should Be Asking When You Interview Customers for a Case Study: I get really excited when a customer agrees, or better yet, proactively volunteers, to participate in a case study. But let’s be honest. The case study process can be a bit nerve racking. Your customers are really busy people.... by SmartBug on Tap

6 min listen

8 Steps to Executing a Great Lead Nurture Campaign: Lead nurture campaigns can seem a bit tricky. After all, there are a lot of elements, like creating great copy or choosing the right frequency, that you need to get right in order to convert leads. But don’t worry — in this episode of I’m... by SmartBug on Tap

9 min listen

3 Ways to Use Video in the Sales Process: Brands are only as successful as the stories they tell. In a world where everyone is inundated with content, video has become a top contender for being visually appealing and effective as a tactic for marketing. On this episode of SmartBug on... by SmartBug on Tap

5 min listen

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How Marketers Should Prepare Their Sales Teams for a Campaign Launch

How Marketers Should Prepare Their Sales Teams for a Campaign Launch

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