In this episode of SmartBug on Tap, I’m talking about why and how you can use PR to ramp up your content marketing program. Many organizations make the mistake of thinking that a content marketing program fits into the same bucket as public relations. But the thing is, there's more opportunity out there. That's where PR comes in. With that in mind, I want to share three ways you can use public relations to really get the biggest bang out of your content marketing program.