Thanks to an increasingly content-fatigued audience, and a rise in the popularity of automation and conversational AI, today's SDRs face an uphill battle.   Because of this, SDRs need the right tools, skills, and collateral to really connect with the right leads and usher them through the buyer's journey.   And as marketers, there are some things you can do to help your SDRs be more successful.    So, on this episode of SmartBug on Tap I’m sharing my 4 tips for ensuring your SDRs have everything they need to succeed.