Today’s 24/7 news cycle has created the need for content. But staff writers can't do it all. They need you. That’s where contributed content comes in.  Contributed content is when someone at your company authors an article for publication in a trade publication or mainstream outlet. And, if you follow a few tips, you can pitch your content in a way that increases your chance of being published. That leads to improved brand awareness, increased thought leadership, and a greater exposure for your website. So, on this episode of SmartBug on Tap I’m sharing my top four tips for pitching your content.