7 min listen
How Sales Teams Should Be Using Buyer Persona Research to Help Them Close More Deals
FromSmartBug on Tap
How Sales Teams Should Be Using Buyer Persona Research to Help Them Close More Deals
FromSmartBug on Tap
ratings:
Length:
13 minutes
Released:
Apr 2, 2019
Format:
Podcast episode
Description
Jen Spencer here. On today’s episode of SmartBug on Tap we’re talking about buyer personas. Specifically, how sales teams can use personas to close more deals. Here’s a rundown of what we’ll cover. First, we’re going back to the basics, reviewing what a buyer persona is and what it is not. Next, I’ll review the importance of negative personas. Finally, I’ll give you some tips for integrating personas into your sales process. And if using personas is a bit new to you, I’ve got three steps you can take to get started. Let’s dive in.
Released:
Apr 2, 2019
Format:
Podcast episode
Titles in the series (100)
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