Advanced Persona Development — How to Use Customer, Negative, and Micro Personas

Using PR to Boost the Success of Your Content Marketing Program: In this episode of I’m talking about why and how you can use PR to ramp up your content marketing program. Many organizations make the mistake of thinking that a content marketing program fits into the same bucket as public relations. But the thing... by SmartBug on Tap

7 min listen

The 4 Post Website Launch Mistakes You Might Be Making: We talk to so many marketers who think their website is a “set and forget” project. But this could not be further from the truth. Your website is like a living, breathing, organism that needs constant tending. There are four big... by SmartBug on Tap

6 min listen

4 Tips to Mastering SEO Basics: On today's episode I want to talk about SEO basics. That’s right, we’re talking search engine optimization. I've actually found that a lot of people can get a bit confused about the basics of SEO, so today, I'm sharing 4 beginner tips to help... by SmartBug on Tap

6 min listen

Episode 0 by SmartBug on Tap

8 min listen

Unlocking the Marketing Power of Sales Call Recording: When most of us think of “call recording,” we think of sales. But call recordings provide an incredible inside scoop on buyers, one we’d never be able to find through any other type of research. So, why aren’t marketers using them? This... by SmartBug on Tap

13 min listen

Being Intentional About Your Marketing Efforts: I expend a great deal of energy simply trying not to react. See, I've learned the hard way that, if I react, when the dust settles, my reaction didn't properly represent my intentions. It's when I've allowed myself to react quickly that I've regretted... by SmartBug on Tap

5 min listen

The Best Content for Each Stage of the Buyer’s Journey — And How to Deliver It: There's one kind of question that frequently comes up when I'm doing webinars or in-person presentations: What kind of content belongs in each stage of the buyer's journey? In this episode of , I’m talking about what kind of content you should use... by SmartBug on Tap

6 min listen

How to Optimize a Website for Local SEO: Did you know that almost half of all Google searches are local? People are constantly searching for information that’s relevant to their needs, and most people are looking for something close to their home or work. Therefore, if you’re not... by SmartBug on Tap

5 min listen

Going All-In With Reliable Data by SmartBug on Tap

10 min listen

How Sales Teams Should Be Using Buyer Persona Research to Help Them Close More Deals by SmartBug on Tap

13 min listen

Using Digital Strategies to Boost Your Trade Show Marketing Efforts: On today's episode of I’m talking about how you can maximize your trade show marketing efforts by actually incorporating digital strategies. During an era where nearly every marketing innovation is digital, there is still one traditional mainstay I... by SmartBug on Tap

8 min listen

Why Channel Partner Leads Cost Less and Close Faster: Watching a new qualified lead come in is a beautiful thing, because it's a validation of our marketing efforts and our market fit. After all, you can have the best product or service in the world. But if it doesn't solve a real person's problem, good... by SmartBug on Tap

7 min listen

How to Improve a Lackluster E-book Campaign: Marketers typically view e-books as a critical part of their marketing strategy. Yet most marketers don't build or promote the material in ways that really maximize their impact. By not properly promoting their resources, marketers are missing out on... by SmartBug on Tap

6 min listen

6 Tips for Overcoming Writer’s Block: We've all been there. You sit down to write and…nothing. Whether it's a blog post, an e-book, or sometimes even an email, writer's block can affect us all. If you're up against a deadline and just can't get your words down on paper, I have some... by SmartBug on Tap

5 min listen

Why Sales Enablement Matters to Marketers: On today’s episode of , I’m sharing how you can utilize your marketing team to enable sales. Many people assume sales enablement is strictly a job for sales managers. This is wrong! There’s one trick you can use to sell efficiently at a higher... by SmartBug on Tap

7 min listen

Advanced Persona Development — How to Use Customer, Negative, and Micro Personas: You probably know how important it is to use buyer personas. But your work doesn’t end there. It's actually really important to consider customer personas, negative personas, and micro personas. Each of these personas can be helpful when it... by SmartBug on Tap

7 min listen

Why Infographics Are Still a Powerful Content Marketing Tool in 2019: Infographics made their splash in 2013. Six years later, they’re still popular. That’s pretty unusual in the fast-paced, ever-changing market we’re used to today. And while infographics have definitely evolved with advances in marketing... by SmartBug on Tap

5 min listen

How Marketers Should Prepare Their Sales Teams for a Campaign Launch: On this episode of , I’m talking about how marketers can better prepare their sales team for a campaign launch. And since my role oversees both marketing and sales, this topic is near and dear to me. As you can imagine, our internal sales and... by SmartBug on Tap

8 min listen

How to Analyze the Success of Your Website: Printed content is generally complete when it's published. But websites are different. Because they're not 100% final when they go live. Pages will be added or removed. And design and functionality will be changed, as needed. ... by SmartBug on Tap

6 min listen

How to Use a Content Strategy to Grow Your Organic Search: If you're already writing SEO-optimized, persona focused content, and if you're publishing that content on a regular basis and creating detailed newsworthy updates that Google's going to love, then the tips I'm going to share with you in this episode... by SmartBug on Tap

10 min listen

How to Present Your Marketing Reports to Your CEO: If you’re no stranger to SmartBug, you’re not new to the conflict between sales and marketing. We talk about the misalignment between marketing and sales all the time, but the same conflict can exist between marketing and the C-suite as... by SmartBug on Tap

6 min listen

What Is Negative SEO?: Today, ranking on the first page of a Google search is a feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. Not surprisingly, are those unwilling to make the... by SmartBug on Tap

8 min listen

Get S.M.A.R.T. with Your Web Design Project: The most important phase of any web design project is very simple: goals and strategy. What goals do you have for your site? Where would you like to improve? On today’s episode, Jen Spencer is talking to you about S.M.A.R.T. goals. Are your goals:... by SmartBug on Tap

5 min listen

3 Ways Marketing Teams Can Help Shorten Sales Cycles: Inbound marketers today are armed with a serious amount of data. And that data can be used to help a sales team close deals faster. In this episode of I covered the three main ways I like to approach this challenge: segmentation, personalization, and... by SmartBug on Tap

7 min listen

The Importance of Internal Marketing: On this episode of I’m talking about the importance of internal marketing. You’re probably thinking, "Seriously? I have a big enough job already marketing to prospects, customers, investors, and job candidates. Do I really need to... by SmartBug on Tap

6 min listen

How to Market Your Public-Facing Webinars in 12 Easy Steps: You’ve got a killer webinar topic, but you have no idea how to market it (much less how to leverage the event after it’s over). On today’s episode of , I’ll tell you 12 easy steps to market your public-facing webinars to make yourself (and... by SmartBug on Tap

10 min listen

The Role Marketers Play in Sales Pipeline Ownership by SmartBug on Tap

10 min listen

5 B2B Lead Gen Tips to Meet Your Goals This Quarter: It’s the start of a new year, a new decade, and a new quarter. Not only is it a better time than ever to start fresh, but you likely have a new set of goals that you need to work toward. On today’s episode I share my five favorite B2B lead... by SmartBug on Tap

7 min listen

The 15 Questions You Should Be Asking When You Interview Customers for a Case Study: I get really excited when a customer agrees, or better yet, proactively volunteers, to participate in a case study. But let’s be honest. The case study process can be a bit nerve racking. Your customers are really busy people.... by SmartBug on Tap

6 min listen

4 Tips for Ensuring Your SDRs Have Everything They Need to Succeed: Thanks to an increasingly content-fatigued audience, and a rise in the popularity of automation and conversational AI, today's SDRs face an uphill battle. Because of this, SDRs need the right tools, skills, and collateral to really connect with... by SmartBug on Tap

10 min listen

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Advanced Persona Development — How to Use Customer, Negative, and Micro Personas

Advanced Persona Development — How to Use Customer, Negative, and Micro Personas

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