If you’re no stranger to SmartBug, you’re not new to the conflict between sales and marketing. We talk about the misalignment between marketing and sales all the time, but the same conflict can exist between marketing and the C-suite as well.  CEOs are focused on revenue generation and business growth, and they want their teams to be laser focused on an upward trajectory of revenue. A critical element of helping the C-suite find value is in how you present the data to them. On this episode of SmartBug on Tap, I’m going to be sharing several elements you should always include in your marketing reports, especially when your CEO is involved. Check us out on Apple Podcasts here. And if you don’t use Apple Podcasts, here’s an alternative link.