What type of content are you posting? Assuming you make content (if you aren't, you should re-evaluate that), do you make it for yourself or your audience? That is the million-dollar question. Too often, agents are drawn to post what they THINK will do well without looking into the details. You see, there is a method to content creation, and it starts with recognizing and delivering what your audience wants. On this week's episode of the Massive Agent Podcast, host Dustin Brohm invites Mortgage Consultant and content expert Arjun Dhingra, on the show to lay out the blueprint for gaining business traction through social media content. Arjun notes you must be conscious not only of what you want but what the end user wants and needs. Essentially, "do not sell the customer a hamburger if they are asking for a burrito". An easy method Arjun recommends clarifying the news for those who may not understand it, that way, you also never run out of ideas. Too often, individuals look for instant gratification when they post. To make it in the social media world, it takes trial end error. When adjusting your content, don't only focus on what you are doing now but what you were doing wrong before and how to correct it. Remember, social media is not an "add-on" to door-knocking and cold calling. It's there to enhance and simplify business development. Its a must-have that you need to implement to make things better. Connect with Arjun DhingraFacebookInstagramWebsiteProud member of the Broke Agent Media network***********************Sponsored by: Follow Up Boss, the CRM of choice for agents ready to scale quickly. Massive Agent listeners get a FREE 30 Day trial (no CC required!!) CLICK HERE***********************Recommended:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for  REALTORS®, etcMassive Agent Society: I built the coaching program you've been wanting your entire career. Learn how it works HEREBuzzsprout: Starting a podcast? Host your show with the same platform we use. Affordable, user-friendly podcast hosting for real estate agents - New users get a $20 Amazon Gift CardGet $1,000 off the Massive Agent Society, for a very limited time. Just CLICK HERE and apply promo code SANTA22 at checkout, and get $1,000 off the annual membership at checkout. Get $1,000 off the Massive Agent Society, for a very limited time. Just CLICK HERE and apply promo code SANTA22 at checkout, and get $1,000 off the annual membership at checkout.