As real estate professionals so many of us use our phones as our database. Although we know we should have a better way of keeping in touch with past and potential clients, we either don’t use or underutilize our database. What if there was a client relationship management (CRM) system that allowed us not only to store information, but also to automate ongoing contact with our most valuable commodity? That is precisely what Follow Up Boss does.We are in for a treat on this episode of the Massive Agent Podcast. Today, host Dustin Brohm is joined by Ricardo Bueno, Head of Partnerships at Follow Up Boss. You’ll want to listen to this episode several times as Ricardo leads us in a mini-master class complete with email scripts, drip campaigns and action plans.Ricardo explains why our CRM is one of the best tools in our arsenal of lead for lead generation, why the type of CRM you use is important, and how repeat and referral business are the easiest to acquire when done right. The question we must ask ourselves is, “What are we doing to add value, so our automated touches are sticky when they land in that inbox?” If you don’t know, then you’ll want to listen this episode again and again.Connect with Ricardo BuenoWebsiteMentioned on this episode:Follow Up Boss Free TrialFollow Up Boss Scripts Dr. Julie Gurner***********************Sponsored by: Follow Up Boss, the CRM of choice for agents ready to scale quickly. Massive Agent listeners get a FREE 30 Day trial (no CC required!!) CLICK HERE***********************Recommended:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for  REALTORS®, etcMassive Agent Society: Our Real Estate Lead Gen Coaching Program/online course and online courseBuzzsprout: Host your podcast with the same platform we use. Affordable, user-friendly podcast hosting for real estate agents - New users get a $20 Amazon Gift CardCLICK HERE follow my NEW Instagram account, @themassiveagent