Abbey Lunney, Managing Director of the Thought Leadership Practice at The Harris Poll, discusses the findings of two recent studies that detail the cost of miscommunication costing American businesses $1.2 trillion annually. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.