Dr. Felipe Reinoso Carvalho from Universidad de los Andes School of Management joins Cade in the lab to discuss an experiment he performed looking at how the color of beer influences consumer preferences and perceptions.  The Brü Lab is brought to you by Imperial Yeast who provide brewers with the most viable and fresh yeast on the market. Learn more about what Imperial Yeast has to offer at ImperialYeast.com today. | Read More | Dark vs. light drinks: The influence of visual appearance on the consumer’s experience of beer Impact of Expectation on Perception xBmt Impact Appearance Has On Perception of Beer xBmt