36 min listen
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ratings:
Length:
31 minutes
Released:
Apr 21, 2022
Format:
Podcast episode
Description
Tailoring content for regional buyers is key to good customer experience, yet many global B2B companies don’t give it the attention it deserves. On this week’s What It Means, Principal Analyst Kathleen Pierce explains what a good content localization strategy entails and previews research that she’ll unveil at Forrester’s B2B Summit North America.
Released:
Apr 21, 2022
Format:
Podcast episode
Titles in the series (95)
When Should Brands Take A Stand?: Consumers, employees, and shareholders increasingly expect companies to speak out on social and political issues. When should they, and how should they make the decision? On this week’s What It Means, Vice President, by What It Means