This week, Steve and Matt are joined by Nelson Puentes, the co-founder of Inverted Gear.  Nelson shares the story of the business and is generous with advice to other entrepreneurs who are looking to get started.  We discuss the importance of branding, the joy of logistics, and how to pivot during adversity.  Oh...and we talk about short shorts.IMPORTANT: BJJ Mental Models needs your help.In light of the COVID-19 outbreak, the future for Steve and Matt is uncertain.  Our gyms are closed, our income is impacted, and we need your help in order to continue providing free content.  We've started a Patreon where you can support BJJ Mental Models.  Please help us keep the lights on so we can keep your game sharp during this once-in-a-century crisis.  Link here:https://patreon.com/bjjmentalmodels/Need more BJJ Mental Models?Get tips, tricks, and breakthrough insights from our mailing list:https://bjjmentalmodels.com/join/Get nitty-gritty details on our mental models from the full database:https://bjjmentalmodels.com/database/Let them know you're an educated grappler with our merch:https://bjjmentalmodels.com/store/Get the latest BJJ Mental Models updates from Facebook:https://facebook.com/bjjmentalmodels/Music by Enterprize:https://enterprize.bandcamp.com/