Once you've opened your gym, how do maintain and grow your membership base?  Steve and Matt discuss lead generation, advertising, merchandising, social media, websites, designing your schedule, and retaining students.Mental models discussed in this episode:Investing in Losshttps://bjjmentalmodels.com/investing-in-loss/Abundance Mindsethttps://bjjmentalmodels.com/abundance-mindset/We maintain an online database of the mental models governing Jiu-Jitsu at: https://bjjmentalmodels.com/