In the second episode of the instructor series, Steve and Matt discuss Matt's experience opening a gym.  They cover what's involved in making the decision, the qualifications required, targeting your customers, hidden costs, the path to profitability, and affiliation.  A must-listen for anyone interested in moving into Jiu-Jitsu as their full-time career.Mental models discussed in this episode:Habits over Resultshttps://bjjmentalmodels.com/habits-over-results/Loss Aversionhttps://bjjmentalmodels.com/loss-aversion/Abundance Mindsethttps://bjjmentalmodels.com/abundance-mindset/We maintain an online database of the mental models governing Jiu-Jitsu at: https://bjjmentalmodels.com/