This week, Rob is back to help Steve and Matt discuss the tactics used by cult-like organizations.  We discuss why these are dangerous, common objections from cult members, and tactics to combat cult-like behaviour in your organization.For more on the BITE influence continuum:https://freedomofmind.com/influence-continuum/Why cult tactics are dangerous:The rabbit hole effect: Although belief in cults and conspiracy theories may start small, they lead to escalating and more radical beliefs.Cognitive dissonance: The mind becomes uncomfortable when your actions don't align with your preconceived beliefs.  Once someone starts involvement with a cult, cognitive dissonance can lead people to "rewrite" their beliefs to be deeper entrenched in the cult.Common objections from cult members:“These rituals are for team building.”“I get value out of the cult.”“It’s harmless to play along with these rituals.”“Cult is too strong a term for our organization.”“Our cult is one of the good ones.”Tactics for combating cults:Use of humor, especially with the leaderThe leader isn't afraid to look bad or loseWillingness to challenge the leaderExposure to other groupsCommunal sharing of knowledgeNeed more BJJ Mental Models?Get tips, tricks, and breakthrough insights from our mailing list:https://bjjmentalmodels.com/join/Get nitty-gritty details on our mental models from the full database:https://bjjmentalmodels.com/database/Let them know you're an educated grappler with our merch:https://bjjmentalmodels.com/store/Get the latest BJJ Mental Models updates from Facebook:https://facebook.com/bjjmentalmodels/Music by Enterprize:https://enterprize.bandcamp.com/