40 min listen
302 - Dark Social Greatest Hits
ratings:
Length:
30 minutes
Released:
Jul 3, 2022
Format:
Podcast episode
Description
In this episode, we pulled together some of the greatest hits of our talks on Dark Social. We start off by clearing up the definition of what dark social is, just in case anyone is still unclear. Once we set the table the stage for what dark social is, we dive into:
How it drives buying decisions
How it aligns your go-to market team with the customer journey
Why you need to stop focusing on outdated marketing metrics, like MQLs
How to get off the MQL hamster wheel
Creating brand affinity
and more...
Join us every Tuesday at 5 PM ET to ask your question on TikTok by following @chriswalker171
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
How it drives buying decisions
How it aligns your go-to market team with the customer journey
Why you need to stop focusing on outdated marketing metrics, like MQLs
How to get off the MQL hamster wheel
Creating brand affinity
and more...
Join us every Tuesday at 5 PM ET to ask your question on TikTok by following @chriswalker171
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Jul 3, 2022
Format:
Podcast episode
Titles in the series (100)
9 - What should your top priorities be right now in Demand Gen? With Kevin Mulrane & Travis King by B2B Revenue Vitals