81 min listen
227 - LinkedIn Not Working? Time For a Strategy Shift | Demand Gen Live S2 x62
227 - LinkedIn Not Working? Time For a Strategy Shift | Demand Gen Live S2 x62
ratings:
Length:
68 minutes
Released:
Dec 22, 2021
Format:
Podcast episode
Description
If you’re looking at your year-end ad effectiveness right now and coming to the conclusion that LinkedIn isn’t right for you, consider this. There are two reasons why it doesn't work. 1) You are witnessing the attribution mirage. If you are seeing LinkedIn engagement grow, people are sharing, commenting, showing up to events, etc. LinkedIn is working. The problem isn't the platform, it's that attribution software doesn't track its effectiveness unless someone clicks a link to come to your homepage from the feed (which is a losing strategy). The second reason is that it doesn't work is the strategy is all wrong. In this episode, Chris talks about how to run proper demand gen through LinkedIn and drive real results.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Dec 22, 2021
Format:
Podcast episode
Titles in the series (100)
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03 by B2B Revenue Vitals