66 min listen
131 - Reverse Engineering the Buying Process | Back to Basics with Sam Kuehnle
131 - Reverse Engineering the Buying Process | Back to Basics with Sam Kuehnle
ratings:
Length:
34 minutes
Released:
Apr 16, 2021
Format:
Podcast episode
Description
Sam Kuehnle, Director of Demand Gen @ Refine Labs, hosted a Back to Basics session with Chris Walker about the buyer experience. They talked through the importance of reverse engineering your own buying process by challenging the ways people have previously done things and mapping the journey back to how people buy things today. Keep yourself honest by asking yourself when the last time a tactic you are currently employing worked on yourself. Sam and Chris talked through some of the most common mistakes companies make as well as assumptions and stereotypes that need to be replaced with actual customer insights from people who are in the market.
“The journey is not linear.”
“The journey is not linear.”
Released:
Apr 16, 2021
Format:
Podcast episode
Titles in the series (100)
2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02 by B2B Revenue Vitals