The Customer Journey: Expectation vs. Reality

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The Customer Journey: Expectation vs. Reality

FromB2B Growth

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Length:

17 minutes

Released:

Apr 6, 2021

Format:

Podcast episode

Description

In this installment of our deep dive into demand generation, Lesley Crews talks with Sam Kuehnle, Director of Demand Gen at Refine Labs.
They discuss:

Lead gen vs. demand gen
Reality of the customer journey
The importance of case studies
Best demand gen practices

Released:

Apr 6, 2021

Format:

Podcast episode

Titles in the series (100)

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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The Customer Journey: Expectation vs. Reality

The Customer Journey: Expectation vs. Reality

Description

Titles in the series (100)

More Episodes from B2B Growth

Related podcast episodes