12 min listen
Customers First, Strategy Second, with Kaylee Edmondson
FromB2B Growth
ratings:
Length:
34 minutes
Released:
Jun 29, 2022
Format:
Podcast episode
Description
In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper .
Discussed in this episode:
Working to understand your customers
Pivoting away from a mql/sql approach
How to crawl, walk, run into a more ungated content structure
Discussed in this episode:
Working to understand your customers
Pivoting away from a mql/sql approach
How to crawl, walk, run into a more ungated content structure
Released:
Jun 29, 2022
Format:
Podcast episode
Titles in the series (100)
#B2BWebsites 5: How to Approach a B2B Case Study That Reveals Sensitive or Secure Information w/ Eric Sharp: In the fifth episode of the #B2BWebsites series, , the Founder at , dives into a sometimes tricky marketing situation for B2B companies: Case studies. And more specifically, creating case studies that have both internal and external issues.... by B2B Growth