This #H2H segment is an interview hosted by Carlos Hidalgo featuring Katie Martell: marketing leader, advisor, speaker and "unapologetic truth-teller." Carlos & Katie discuss the truth that is needed by brands and how her article on "femvertising" has led her to research brands and see if they truly stand for what they advertise or are they simply pandering? In this interview, Katie gives examples of brands that truly live out their messaging and discuss some of what is wrong with those that do not. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.