Nobody has a marketing problem. Everybody has a relationship problem either with themselves, their teams or their customers informed in that order. And I don't have a relationship problem. I don't have a marketing problem, but I also have to look at everything from a place of, is this serving me? Is this serving my team? And is this serving you? There are times where I have to pull back and take a peak.I have to pull back and look at the field. I can play my best game. I can be at my optimum performance level. But I always have to take a zoom back and be like, was that the most effective way that I could play that game? Could I have done it better? Could I have recovered faster? Could I've paced myself differently? Could I have hydrated differently? Could I have stretched? Could I have played a different play? That's our job as entrepreneurs.Do an audit of your business, look at your business, look at where you're spending your time. Do an audit of your time. As my buddy, Alex, Charfen teaches you find out where you're spending your time and ask yourself, is this moving the needle on my business? Is this the best way to do this? Could this be more efficient? Could I change this? Could this. Support my customers better. What does my team think? What am I customers thing, but I want you to take a day, put in your calendar, but 30 minutes it put an hour and it put two hours and it put the whole day in it. And I want you to objectively look at your life and look at your business. Like you're watching a movie and I want you to watch it from the outside. And I want you to check and I want you to look at it. And I want you to check in, is this the best use of my time? Is this align to my goals? Is this a line to my vision?Is this a line to what I said I wanted is my team aligned? Are my customers aligned? Do I really need to be doing that? Do I have to be on 17 social media platforms? Do I have to post eight times a day because the algorithm set it, do I have to do that? Can I do this? What if I did this? What it would look like? And I want you to play. I want to watch the movie and be the director of it. And I want you to find opportunity. I want you to find possibility. I want you to check your alignment. I want you to check your pastor. I want you to check your gas tank and be like, yes, I'm supposed to be doing this. I'm going to do more of it, that thing there's gotta be a better way. Or maybe there's a technology now, or maybe I can update that process or maybe I can cut back some time. And I'm doing that. you're the director of your life. You're the director of your movie. You're the director of your business. And only you can make it seen change. Only you can reshoot a scene only you can do it, but you have to be able to step back and observe.I want you to watch your business and watch your life and watch anything, your workout, your diet, your meals, your time, your family, time, anything. And I want you to watch it objectively like loving the story that you've written and loving the movie that you've made. And they'd be like, God. Can I make it better? Can I adjust it? Can I tell a better story? Can I make a different ending? Can I do anything? And then start making those adjustments, make a plan, commit and execute because there is one guarantee that I can give you in your life and in your business. And that's changed evitable and the faster you fall in love with it. And the faster you learn to use it as a tool, the faster the path to happiness and success, protect your foundations, protect your principles Like my non-negotiables that I'm always going to be doing this podcast. Like, and I say always, but like for the foreseeable future, I'm always going to talk about customer journey and marketing, and I'm always going to serve with value.Those are non-negotiables, but how I do it and the effectiveness of that I can look at all the time. Like if my job is to cook food fo people and to feed people, I'm always going to cook.