19 min listen
WARC x Cannes Lions: Attention jeopardy and the Anatomy of Effectiveness
FromThe WARC Podcast
ratings:
Length:
26 minutes
Released:
Jun 20, 2022
Format:
Podcast episode
Description
The first of five daily episodes of The WARC Podcast from Cannes Lions 2022.
Host David Tiltman, WARC’s SVP Content, is joined in the Palais des Festivals by WARC editors Alex Brownsell, Lena Roland and Chiara Manco. They discuss new attention research from Peter Field, Professor Karen Nelson-Field and Orlando Wood, WARC’s updated Anatomy of Effectiveness whitepaper, and preview the upcoming Effectiveness Show.
Host David Tiltman, WARC’s SVP Content, is joined in the Palais des Festivals by WARC editors Alex Brownsell, Lena Roland and Chiara Manco. They discuss new attention research from Peter Field, Professor Karen Nelson-Field and Orlando Wood, WARC’s updated Anatomy of Effectiveness whitepaper, and preview the upcoming Effectiveness Show.
Released:
Jun 20, 2022
Format:
Podcast episode
Titles in the series (100)
WARC Talks Rainbow-washing by The WARC Podcast