16 min listen
#65: Failures (and wins) from using nudges in marketing
FromNudge
ratings:
Length:
23 minutes
Released:
Sep 27, 2021
Format:
Podcast episode
Description
It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job.
Melina’s book: https://amzn.to/3iP5ITE
Get a free chapter: https://thebrainybusiness.com/nudge
Melina’s podcast: https://thebrainybusiness.com/podcast/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Melina’s book: https://amzn.to/3iP5ITE
Get a free chapter: https://thebrainybusiness.com/nudge
Melina’s podcast: https://thebrainybusiness.com/podcast/
The Science of Marketing Course: https://scienceofmarketing.teachable.com
Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Released:
Sep 27, 2021
Format:
Podcast episode
Titles in the series (100)
#29: Why first impressions matter: <p>Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling author of the consumer psychology book Decoded. In the show we chat about the importance of first impressions in marketing, how you’re more likely to spot a McDonald’s logo when you’re hungry, and the trick that makes street food stalls so successful.</p> <p>Phil's book Decoded: <a href="https://amzn.to/2EXoIMl">https://amzn.to/2EXoIMl</a></p> <p>Phil's agency Decode: <a href="https://decodemarketing.com/en">https://decodemarketing.com/en</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge