This episode is brought to you by Yotpo.   Aside from serving as a trusted ally to their clients, Horatio also makes it a point to give back to the community in the Dominican Republic, says Jose Herrera, CEO and co-founder of the omnichannel customer support and back-office outsourcing company.   The company's year-round initiative is called Horatio Cares, and it includes tree revitalization projects and food and clothing drives.   "We have a team of over 800 employees, and they all can voluntarily participate in the initiatives that are closer to their hearts," Jose says. In addition, Horatio's clients donate items for the community.   As for working with new clients, Jose says working on the tone of voice for communicating with customers is a top priority. After implementation is complete, only then is a full team hired to service the brand.   "Our model works very well with any company," Jose says.   In Part 2, Jose talks about:   * The company's community service initiative, Horatio Cares. * The implementation timeline and process for new clients. * The importance of tone of voice when creating social channels. * Why teams are completed dedicated to every brand. * Apparel, food and beverage, and crypto are just a few industries Horatio commonly works with. * The most significant trend we can expect is the continued proliferation of channels through which customers can reach you. * Advice for those starting a brand, including reliance on a network of people willing to help. * Listening to your team and resisting the urge to micromanage.   Join Ramon Vela and Jose Herrera as they break down the inside story on The Story of a Brand.   For more on Hire Horatio, visit: https://hirehoratio.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.   As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.   Want to know more? Visit https://yotpo.com/storyofabrand    And turn your one-time shoppers into lifelong brand lovers.