Kimberley shares some wisdom from recessions past and encourages members to avoid chasing cash and focus on profitability. Yes, even now.

In this episode we learn:
- why chasing income, rather than profits, is a big mistake
- avoid doing anything that delays the discomfort of making the tough decisions
- borrowing money can postpone the inevitable and keep you stuck in the past
- negotiating fees is never a good idea, but offering a different (and well priced service) might be a good idea

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