Having a business partner sounds like heaven to most solo-preneurs. In this episode, we hear from a husband-and-wife team, who use give and take to create a seamless experience for their ideal clients.

In this episode we learn:
- increase your service and you increase your net worth
- professional design is not for everyone, not every client is ideal
- get a clear understanding of how your business makes money
- taking the wrong client has consequences
- communicate your value by using business language like ROI, LTV, CAC, TAM, SAM, EBITDA
- part of any design job is to be empathic to your customers’ needs
- be future focused, keep your eye on the horizon
- never let clients dictate your process

It’s time to take control of your business.
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