On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Johann Nogueira, Director of Business Authorities (among other things!). Johann has quite the resume: former scientist, almost-PhD recipient, serial entrepreneur, and noted speaker. Throughout the pod, Collin and Johann discuss how Johann and his companies work to unlock revenue, build brands, and, ultimately, empires for their clients. Highlights include: the art of juggling 3 companies (7:14), the Business Authorities Formula (8:05), the atomic marketing framework (23:07), the best fitting solutions (28:59), the customer audit (34:05), where do people get stuck in the process? (45:28), the sales lightning round (49:36), and cold call Collin (52:58).