50 min listen
044: Building Your Storytelling Journey: Jamie Shanks on the Fundamentals of Account-Based Sales
044: Building Your Storytelling Journey: Jamie Shanks on the Fundamentals of Account-Based Sales
ratings:
Length:
42 minutes
Released:
Feb 15, 2018
Format:
Podcast episode
Description
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jamie Shanks, CEO of Toronto-based social selling management and consulting firm Sales For Life. Jamie – echoing the very name of his company – has been a lifelong sales professional. He’s led successful sales teams, started sales consultancies with international clients, and written a book on sales. Oh, and he’s also widely considered a leading expert on Social Selling. Throughout the pod, Collin and Jamie discuss the building blocks of account-based sales: designing an ICP, compiling an account list, and (of course) turning those accounts into meaningful meetings. Highlights include: building an effective sales roadmap (1:35), attacking your account list (6:56), using microsites to connect with, and educate, clients (9:10), building the storytelling journey (13:47), account-based mistakes (25:48).
Released:
Feb 15, 2018
Format:
Podcast episode
Titles in the series (100)
002: Matt Amundson on the core principles of outbound sales: This week, Aaron Ross and Collin Stewart talk with Matt Amundson, VP of Sales Development and Field Marketing at Everstring, an innovative Bay Area company strengthening marketing and sales teams through an AI- and machine learning-focused platform. ... by The Predictable Revenue Podcast