On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Sujan Patel, co-founder of email outreach platform Mailshake. Entrepreneurship is in Sujan’s DNA: he’s founded digital agencies, run marketing departments in established companies, and is currently leading five different startups in the sales and marketing space. You read that right – five companies.  Throughout the pod, Collin and Sujan host a masterclass on the art of sending cold emails. If you’re a prospector, or lead a team of prospectors, this one is definitely for you. Highlights include: the right strategy for cold outreach (7:10), including the right amount of personalization (16:18), the importance of deliverability (30:05), the effectiveness of LinkedIn Sales Navigator (38:20), and how to craft a great subject line (48:05).