50 min listen
115: How to build and evolve your first sales playbook with Bowery Capital’s Andrew Oddo
115: How to build and evolve your first sales playbook with Bowery Capital’s Andrew Oddo
ratings:
Length:
65 minutes
Released:
Aug 14, 2019
Format:
Podcast episode
Description
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Andrew Oddo, Director of Growth at Bowery Capital. Andrew is a veteran sales professional who turned VC. He’d helped countless growing companies build their outbound sales machine, as well as crushed a quota or two in his time. Throughout the pod, Collin and Andrew do deep dive into early-stage sales planning. If you’re a budding company looking to solidify your sales process and grow your team – this pod is a must-listen. Highlights include: Andrew’s sales journey (7:44), the benefits of a documented sales playbook (11:50), the pieces of the playbook (19:07), the ICP and buyer persona (22:30), channels and messaging (32:44), arming your team (47:12), maintaining quarterly playbook reviews (59:31), sales lightning round (1:03:44), cold call Collin (1:10:03).
Released:
Aug 14, 2019
Format:
Podcast episode
Titles in the series (100)
002: Matt Amundson on the core principles of outbound sales: This week, Aaron Ross and Collin Stewart talk with Matt Amundson, VP of Sales Development and Field Marketing at Everstring, an innovative Bay Area company strengthening marketing and sales teams through an AI- and machine learning-focused platform. ... by The Predictable Revenue Podcast