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Is AI Real or Vaporware? Hard Questions and Hard Answers

Is AI Real or Vaporware? Hard Questions and Hard Answers

FromSales Pipeline Radio


Is AI Real or Vaporware? Hard Questions and Hard Answers

FromSales Pipeline Radio

ratings:
Length:
27 minutes
Released:
Dec 19, 2018
Format:
Podcast episode

Description


We loved having Anil Kaul, CEO at AbsolutData join us to talk about artificial intelligence.

Read the full transcription on the Heinz Marketing blog starting Mon. 12/24/18

".... we went from using data quite literally and quite directly to now using information to make conjectures and to create new experiences for customers. I think maybe five years ago, the big buzzword in B2B was maybe "social selling," "social media." A couple years later "account based marketing" and then we start talking about AI and I think there has been a lot of interest in artificial intelligence, a lot of discussion.

I think inevitably that initial frothing turns into, "Well what exactly is it and how do we use it?" And you guys really have been at Absolutdata at the forefront of this.
Listen as Anil talks about what AI means to him and about some of the practical applications that can help more marketers or more business leaders wrap their arms around how to leverage it. 
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Released:
Dec 19, 2018
Format:
Podcast episode

Titles in the series (100)

We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.