There are many fears surrounding AI and its recent evolution. While many of these are valid, some are not, and many people are forgetting about the undeniable benefits of using AI in business. Joining us today is Kyle Scout, the Founder of Elevate Scale, a company that helps e-commerce brands maximize their revenue with SMS and email marketing.  The first half of our conversation with Kyle is all about using AI for content generation, as we explore how he learned to use AI efficiently and effectively, what he thinks about using AI as a copywriter, how to generate the perfect prompt, the ups and downs of using AI to generate content, and how AI affects the copywriting market. Then, we dive deeper into email marketing as Kyle explains its importance, how to maximize the benefits of email marketing, how sales price influences email copy, and some of the biggest mistakes that businesses make when it comes to email marketing. All-in-all, AI can help us be more efficient and effective in everything we do, including helping to generate the perfect email for your list of loyal customers.