30 min listen
Building Brand Power: A Continued Focus on Strengthening and Evolving Our Iconic Brands
Building Brand Power: A Continued Focus on Strengthening and Evolving Our Iconic Brands
ratings:
Length:
35 minutes
Released:
Jul 19, 2021
Format:
Podcast episode
Description
Growing and preserving the rich histories of brands like Bridgestone and Firestone doesn’t just happen naturally. It takes global collaboration, creativity, and coordination. Bridgestone Americas Chief Marketing Officer, Philip Dobbs, and Director of Branding & Marketing Strategy, Elizabeth Lewis, sit down with host Keith Cawley to share the strategies and investments that are helping tell our brand stories, market our products, and engage consumers in today’s dynamic, rapidly changing world.
Released:
Jul 19, 2021
Format:
Podcast episode
Titles in the series (63)
Striving for Sustainability - A better Bridgestone to help build a better world: Bridgestone has outlined a vision to become a sustainable solutions company by 2050, and with it are some significant goals related to renewable resources, CO2 reduction, and more. But we also know that sustainability is far more than just the... by THRIVE by Bridgestone Americas