THRIVE at CES: Automotive Giant “Moving Like a Bosch” in Pursuit of Smarter, Safer Mobility

From Tires to Tiger: How Golf Serves as a Brand and Innovation Platform for Bridgestone: It was only four years after its founding as a rubber and tire company that Bridgestone produced its first golf ball. Nearly 90 years later, Bridgestone Golf continues to serve the Bridgestone brand both as a promotional platform and a showcase for... by THRIVE by Bridgestone Americas

34 min listen

Rubber Reimagined: Bridgestone Reaches for New Innovation through Soft Robotics: When you think of robots, most envision the rigid movements of the metallic, stiff machines popularized in TV and movies. But there is a very different and more realistic image that comes to mind for Hiroki Nakayama and the team at Bridgestone Soft... by THRIVE by Bridgestone Americas

31 min listen

Driving Change: Bridgestone and Truckers Against Trafficking Unite to Combat a Global Crisis: Human trafficking is a global crisis impacting more than 50 million victims as of 2023. With a connected network of customers and partners always moving across America’s roadways, transportation industry leaders like Bridgestone can play a critical... by THRIVE by Bridgestone Americas

30 min listen

Racing into the Future: How Bridgestone is Evolving its Motorsports Mindset: Motorsports have long been a proving ground and mobile lab for leaders in the automotive industry, and Bridgestone is no different. But in line with its vision for the future and long-term targets, the company is increasingly focusing its racing... by THRIVE by Bridgestone Americas

32 min listen

Driven by Data: The Insights and Impacts of Fleet Management Solutions on the Future of Mobility: Dive into the connected ecosystem of fleet management in this episode of THRIVE live from CES 2024. Dishing on data and talking telematics, host Keith Cawley sits down with Jan-Maarten de Vries, President of Fleet Management Solutions for Bridgestone... by THRIVE by Bridgestone Americas

32 min listen

An Aligned Vision: Bridgestone and Penske Working Together to Co-Create the Future of Mobility: With a shared history in motorsports and a common vision for a more sustainable future, Penske and Bridgestone continue to travel similar paths to drive change in the mobility industry. In this episode live from CES 2024, THRIVE host Keith Cawley... by THRIVE by Bridgestone Americas

36 min listen

The Driver-less Future: Bridgestone and Kodiak Robotics Explore Autonomous Road Ahead: THRIVE kicks off season 7 at CES 2024 by exploring the rapid advancement of autonomous vehicle technologies with Don Burnette, CEO and founder of Kodiak Robotics, and Cassiano Polycarpo, Director of Original Equipment Account Management for... by THRIVE by Bridgestone Americas

32 min listen

Bridgestone West: CEO Paolo Ferrari Outlines Objectives and Opportunities for New Global Structure: In October 2023, Bridgestone introduced the next chapter in its global strategy with the formation of Bridgestone West. In this episode of THRIVE, CEO Paolo Ferrari sits down with Keith Cawley to explain the drivers of this dynamic integration, which... by THRIVE by Bridgestone Americas

36 min listen

ENLITEN Comes to Life: Advanced Materials and Design Deliver Game-changing New Products: Bridgestone introduced the concept of ENLITEN in 2022 and is moving quickly to demonstrate the impact it can make in both its product strategy and operations. Already in 2023 Bridgestone has launched two new ENLITEN products that are changing the game... by THRIVE by Bridgestone Americas

36 min listen

The Golden Q: Bridgestone’s Quest for Quality and Commitment to Excellence: Quality is a word that carries immense importance at Bridgestone, but it can mean different things to different people. Join THRIVE host Keith Cawley as he quizzes quality leaders about the crucial role their team plays in fulfilling Bridgestone's... by THRIVE by Bridgestone Americas

32 min listen

Welcome to THRIVE!: Hi there, and welcome to THRIVE, a Bridgestone Americas podcast exploring our company through compelling conversations with the people moving us forward every day. Our conversations dive deep into the different areas of our business and how they... by THRIVE by Bridgestone Americas

1 min listen

Exploring the Firestone Archives: A Century of Stories from One of America’s Most Iconic Brands: From humble beginnings in Akron, Ohio, the Firestone Tire and Rubber Company grew to become a global powerhouse in the transportation industry. Now the history of the company and its pioneering founder, Harvey Firestone, lives on through the Firestone... by THRIVE by Bridgestone Americas

38 min listen

What Really Matters in Action: Bringing “Actions Over Ads” to Life Through Philanthropy and Social Impact: Season six of THRIVE takes off with a reconnect on our Bridgestone purpose. Join host Keith Cawley for a conversation with Sara Correa, Chief Marketing Officer at Bridgestone Americas, and Wade Munday, Director of Corporate Philanthropy and Social... by THRIVE by Bridgestone Americas

30 min listen

Let’s Get Down to (Sustainable) Business: Driving toward Bridgestone’s future goals through material science, circularity, partnerships and more: Teams across Bridgestone are increasingly focused on helping the company advance toward its long-term sustainability goals, but one group in particular has this pursuit more explicitly outlined in its name. From developing new demo tires with 75%... by THRIVE by Bridgestone Americas

33 min listen

Bridgestone focusing on Ecology, Energy & Beyond through its Green Manufacturing: Bridgestone is doubling down on ensuring both its processes and products make a positive environmental impact as it continues its journey to become a sustainable solutions company. In addition to advancing smart manufacturing with cutting edge... by THRIVE by Bridgestone Americas

32 min listen

Age of ENLITENment: COO Scott Damon Shares How ENLITEN is Driving Strategy Across Bridgestone: The base concept of the newly-introduced term ENLITEN is the same for everyone at Bridgestone: a complete focus on maximizing both performance and sustainability. However, it can mean something different depending on the audience, serving as an... by THRIVE by Bridgestone Americas

24 min listen

Getting Smart: How Embracing New Tech Drives Continuous Improvement in Bridgestone Manufacturing: At Bridgestone, how we operate is just as critical as what we produce. In pioneering sustainable solutions for a digital world, we’re making investments that accelerate smart manufacturing and make our operations safer, more efficient, and more... by THRIVE by Bridgestone Americas

31 min listen

Digging into Digitalization: New Ways of Working Put Focus on Cybersecurity and Enterprise Systems: A digital transformation is evolving how we work at Bridgestone to support the need for data to be available to teammates, partners and customers whenever and wherever they need it. But smoothly and securely delivering this efficiency and convenience... by THRIVE by Bridgestone Americas

29 min listen

Positioning Women to Thrive: How Bridgestone’s First ERG Helped Pave the Way for Progress: The Bridgestone Women’s Initiative Network, or BWIN for short, was created in 2016 as the company’s first Employee Resource Group (ERG). With a mission to position women to thrive and lead at Bridgestone, BWIN has since expanded its membership... by THRIVE by Bridgestone Americas

24 min listen

THRIVE at CES: Bridgestone “Smart Corner” Driving a Smoother, Safer Future for A-EVs: THRIVE Season 5’s opening road trip to CES 2023 closes with a deep dive into one a marquee displays in the Bridgestone booth that demonstrates how tire, smart sensor, and Firestone Airide technology are being integrated to create one advanced... by THRIVE by Bridgestone Americas

18 min listen

THRIVE at CES: The Microsoft Mindset of Prioritizing the Human Side of Digital Transformation: THRIVE Season 5 is starting on the road with host Keith Cawley bringing listeners bite-size episodes from CES 2023. When you think of digital transformation, few names stand out like Microsoft. For decades, the iconic tech giant has blended innovative... by THRIVE by Bridgestone Americas

19 min listen

THRIVE at CES: How Car IQ Turns Vehicles into Payment Devices to Improve Fleet Financials: THRIVE Season 5 is starting on the road with host Keith Cawley bringing listeners bite-size episodes from CES 2023. Technology has made vehicles smarter, more efficient, and even more entertaining, yet it’s done little to help simplify how drivers... by THRIVE by Bridgestone Americas

14 min listen

THRIVE at CES: Bridgestone and AWS Team Up to Advance Sustainable Mobility through Connection, Data & Insights: THRIVE Season 5 is starting on the road with host Keith Cawley bringing listeners bite-size episodes from CES 2023. In this first episode, we visit the Amazon Web Services (AWS) booth to dig deep into the world of data and insights with Wendy Bauer,... by THRIVE by Bridgestone Americas

14 min listen

THRIVE at CES: How the Indy Autonomous Challenge Drives AI, Robotics & Software Engineering to the Next Level: THRIVE Season 5 is starting on the road with host Keith Cawley bringing listeners bite-size episodes from CES 2023. In this conversation, Keith dives into the high-speed world of the Indy Autonomous Challenge (IAC), which organizes racing competitions... by THRIVE by Bridgestone Americas

15 min listen

Prepared to Perform: How Bridgestone Ultra High Performance and Motorcycle Tires Serve the Need for Speed: Whether rolling on four wheels or two, enthusiast drivers pour their time, money and passion into automotive pursuits, and they deserve tires that reward these investments. THRIVE host Keith Cawley chats with Ian McKenney, Senior Product Manager for... by THRIVE by Bridgestone Americas

31 min listen

Going Off the Road: How Bridgestone’s Biggest Tires Raise the Bar for Performance, Technology and Service: In our world of tires, what you see carrying cars and trucks in your daily travels is just the beginning. One of Bridgestone’s most premium tire portfolios is off the road – literally. The Off the Road (OTR) tire business supports vital industries... by THRIVE by Bridgestone Americas

25 min listen

Be Well: How Bridgestone is Meeting and Supporting Teammates on their Wellness Journey: There is no debating that events of the past few years have altered our professional and personal lives. In response to these shifts, a more open and dynamic conversation is growing around personal well-being, as well as the role employers play in... by THRIVE by Bridgestone Americas

25 min listen

BRAVO: Offering Fellowship, Service and Support to Veterans and Allies at Bridgestone: Bridgestone Americas Veterans Organization, or BRAVO for short, is an Employee Resource Group that not only plays a major role in helping the company recruit and retain teammates with military service, but it also invites both veterans and... by THRIVE by Bridgestone Americas

29 min listen

Credit Due: How Bridgestone Built its Own Payment Solution to Help Customers: Did you know Bridgestone has its own payment solutions company? CFNA was founded in the late 1970s to provide customers with financing help for auto care. Considering 50% of Americans are ill prepared for surprise costs of $500 or more, CFNA has... by THRIVE by Bridgestone Americas

32 min listen

What Really Matters: Bridgestone Shifts Brand Voice to Purpose over Performance: In the first episode of THRIVE season 4, Sara Correa, Chief Marketing Officer for Bridgestone Americas, introduces Bridgestone’s succinct new brand voice: What Really Matters. The multi-channel behavioral platform is a new approach for the iconic... by THRIVE by Bridgestone Americas

28 min listen

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THRIVE at CES: Automotive Giant “Moving Like a Bosch” in Pursuit of Smarter, Safer Mobility

THRIVE at CES: Automotive Giant “Moving Like a Bosch” in Pursuit of Smarter, Safer Mobility

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