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From Tires to Tiger: How Golf Serves as a Brand and Innovation Platform for Bridgestone
From Tires to Tiger: How Golf Serves as a Brand and Innovation Platform for Bridgestone
ratings:
Length:
34 minutes
Released:
Apr 29, 2024
Format:
Podcast episode
Description
It was only four years after its founding as a rubber and tire company that Bridgestone produced its first golf ball. Nearly 90 years later, Bridgestone Golf continues to serve the Bridgestone brand both as a promotional platform and a showcase for material science innovation. Join host Keith Cawley and Dan Murphy, President of Bridgestone Golf, to discover the parallels that connect Bridgestone tire technology to golf ball development – with a little research and development help from golf legends like Tiger Woods.
Released:
Apr 29, 2024
Format:
Podcast episode
Titles in the series (64)
Introducing THRIVE Season 1: THRIVE, Bridgestone’s first ever podcast, is bringing listeners the unique perspectives and experiences of people across the organization through personal conversations to help us all understand how an industry giant is evolving at a moment of... by THRIVE by Bridgestone Americas