Quality is a word that carries immense importance at Bridgestone, but it can mean different things to different people. Join THRIVE host Keith Cawley as he quizzes quality leaders about the crucial role their team plays in fulfilling Bridgestone's mission. Chris Lasko, Chief Quality Officer, and Nick Turk, the Executive Director of Quality Operations, join Keith to discuss how quality spans the enterprise, sets the tone for customer experience, and connects the dots across a massive enterprise to ensure Bridgestone’s unyielding standards are achieved at all times.