34 min listen
The Emerging Lane: Bridgestone’s Approach to Collaboration with New, Innovative OEMs
The Emerging Lane: Bridgestone’s Approach to Collaboration with New, Innovative OEMs
ratings:
Length:
24 minutes
Released:
Mar 21, 2022
Format:
Podcast episode
Description
With battery electric and hybrid vehicles estimated to represent more than half of U.S. new cars sales by 2030, new electric vehicle startups are disrupting the car parc to drive innovation with and against the traditional automotive giants. Our host Keith Cawley explores Bridgestone’s strategy for identifying and working with these emerging original equipment manufacturers (eOEMs) in a conversation with Cassiano Polycarpo, Director of OE Business Development for Bridgestone, and Brooke Helsley, Director of Service Merchandising and Strategic Planning for Bridgestone Retail Operations (BSRO).
Released:
Mar 21, 2022
Format:
Podcast episode
Titles in the series (63)
Talking Tires - The strategic evolution of Bridgestone’s core business: Starting with Harvey Firestone in 1900 and then the founding of Bridgestone by Shojiro Ishibashi in 1931, our company has been creating and advancing tire technology for more than a century. And while our vision is to become a sustainable solutions... by THRIVE by Bridgestone Americas